@djw_fashion

Wednesday, 22 October 2014

More PFW Street Style


Tommy Ton has captured up and coming trends in his definitive snap shots for Spring 15 during fashion week. The street style photographs show key trends surfacing including the nod towards the 70s. Including A-Line skirts, polo necks and flares. Larger lapels, patch pockets and twin needle top stitching are seen across softs and wovens. 

Then we head to the 80s, looking at classics such as dungarees paired back with the crisp white shirt. 




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Thursday, 16 October 2014

Mr Start Woman SS15

Working moodboard/details/inspiration

Since I decided to become a freelance RTW designer a year ago I have had the opportunity to work on a variety of exciting projects. I thought I'd share one of the latest ones with you guys as it is true to my personal aesthetic. I have been working with the development and production team at Mr Start in Shoreditch designing their new SS15 range. 

Known for androgynous, minimal tailoring. Mr Start Woman continues to encapsulate the Uptown girl gone Downtown. For SS15 she goes about her day with a certain nonchalance - in soft cashmere sweaters, slit pencil skirts, easy wrap blazers and her borrowed boyfriends shirts. Lengths are longer, shapes are leaner. 
She is creating new rules of dressing with a re-energized confidence.

Fitting/casting/looks

Day of the SS15 lookbook shoot


Editorial imagery photographed by Willow Williams

For sales information please contact sabina@mr-start.com

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Wednesday, 15 October 2014

Sasha Pivovarova for i-D Magazine Fall 14



Sasha Pivovarova makes these Louis Vuitton pieces all the more appealing in these killer shots. 
Part of an editorial for i-D magazine's Fall 14 issue. 


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Friday, 10 October 2014

My Picks - JW Anderson SS15 RTW


The oversized floppy fisherman hat took centre stage at JW Anderson's SS15 show. The bigger the better, so some may say. 

Garments had an architectural feel. Geometric shapes were constructed in leather and added through details such as the oversized buttons and lapels. 




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Saturday, 4 October 2014

My Picks - Edun SS15 RTW

Danielle Sherman has made a strong impression since becoming Creative Director at Edun in 2013. 
For her third season tunics and judo styling heavily featured, silhouettes were spliced through layering.
Obi style belts clench the waists over longer line sleeveless waistcoats and tanks. 






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Monday, 22 September 2014

My Picks - Proenza Schouler SS15 RTW


The duo's attention to detail and fabric experimentation always draws me in.
The collection is cool and edgy with American sports reference at the forefront. 




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Sunday, 21 September 2014

My Picks - The Row SS15 RTW

Showcased in a disused warehouse, the rare brickwork contrasts with the clean architectural lines of the collection. Full A-line silhouettes, lantern shaped sleeves and experimental wrapping were key components. 

Long swaths of fabric criss crossed the body. The morning light streams through the venue highlighting the rich slub linens and heavy woven silks. A standout collection oozing luxury.  





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Sunday, 14 September 2014

My Picks - Victoria Beckham SS15 RTW

This evening I feel like Sarah Jessica Parker in Sex & the City, as I blog from the East Village in New York. 
This is the first time in a week or so that I have had chance to start posting about the shows. 
We all know September is one of the busiest months for all creatives. 

Let's rewind to NYFW, and take a look at Victoria Beckham's show. The collection showed more outerwear pieces than usual as well as an unexpected floral print. The silhouette was neat, long and lean with modern utility detailing. 
Described by many as the City wardrobe, pieces were versatile with a sense of purpose.





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